Motion Graphic

"A video manual to explain 4 laws of perception according to Gestalt psychology."

Contuinity

The square: as tall and as wide as a man with outstretched arms, the square stands, in the most ancient scriptures and rock carvings of early man, to signify the idea of enclosure, home, village. Enigmatic in its simplicity, in the monotonous repetition of four equal sides, four equal angles, it generates a series of interesting figures.

Similarity

Clousure

AROAD. A result of attitude and dedication. Complicating is easy, simplifying is difficult. To complicate just add, anything you want: colours, shapes, actions, decorations, characters, environments full of things. Everyone is capable of complicating. Few are capable of simplifying.

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© 2023. Berenice Attardi